Using Periscope for Your Business

Twitter’s Periscope is another outreach tool for your business.  This live streaming phone app let’s you share video in real time with just the touch of a button.  It could increase your reach at live events.  Video from your trade show booth.  Broadcast your keynote speech.  Do a quick demo.  With the built in social features, viewers can comment in real time.  If they like the broadcast they can send you hearts.  The more hearts you receive, the higher they flutter on the screen and the higher you get on the Most Loved list.  Other key features include:

Replay. You can make your broadcast available for replay for 24 hours.

Privacy. If you only want certain people to watch, press the lock icon before going live and choose who you want to invite.

Share. You can share your broadcasts on Twitter.  Just tap the bird icon before you go live.  When you go live, you will tweet a link so your followers can watch either on the app or on the web.  You could also send out an email giving advance notice of the broadcast.  Be sure to tell your recipients to download the app and follow you so they get notification of the broadcast.