In case you didn’t notice, Optimizing Communications is the Write On Point mantra. We believe the key to a successful web presence is making the most of ALL your communication tools – websites, articles, press releases, newsletters, blogs – by strategically crafting them so that they are found by prospects searching the Internet.
WEBSITE VISIBILITY HINGES ON OPTIMIZED WEB CONTENT
If you want prospects to find your website or blog, you need content that is grounded in effective search engine optimization (SEO) – the first prong of Optimizing Communications. Write on Point performs a full keyword analysis of the search terms real people are using everyday. We then weave those terms into quality SEO copywriting, formatting that search engines can read, and user-friendly SEO web design. But that is only beginning.
Now, the second prong of Optimizing Communications comes into play. Search engines place great emphasis on fresh content and backlinks when determining rankings. That’s why making Optimizing Communications your business’ mantra is so important. The more optimized content you have, the greater your Internet visibility and traffic. Blogs are one way to provide fresh content on your website. Another way to generate that content is by making your traditional offline marketing materials do double duty. We create search engine optimized articles, press releases, and newsletters that can be part of your offline AND content marketing campaigns – for inclusion on your website and for submission to other websites for those coveted backlinks.
THINKING OUTSIDE THE BOX RESULTS IN GREAT ROI
Because we create one marketing piece that serves dual purposes, there is no need to create separate offline and internet marketing collateral. Our pieces save you money and create a cohesive branding message.