Content marketing plays an integral part in sales. It is crucial to attracting, engaging, and converting customers. To draw customers into your website, you need relevant content that provides information for them to make their own informed decisions. This can be in the form of a web page, blog, article, infographic or video that is promoted through social media or other internet marketing strategies. Once they are on your site, the goal is to nurture the potential sale by guiding customers deeper into your marketing funnel with links to more content, with even more detailed information, so that they will convert to a customer. We create that all important content.
OUR CONTENT MARKETING STRATEGY
Before we begin any content marketing campaign, we develop a customer persona. We delve into who your audience is, what they need, and what they are looking for. Next, we identify how you can fulfill those needs. Then, we conduct keyword research to find the terms your customers are using related to your products and services. Finally, we use those terms to craft optimized, engaging content that highlights the persona and how your business is the answer to their needs.
BENEFITS OF CONTENT MARKETING
- Positions you as an industry authority
- Improves SEO with more optimized pages
- Provides continual fresh content, which the search engines want to see
- Supplies materials for your social media campaigns