Will Place Search on Google Affect Your SEO Efforts?
Yesterday Google introduced a new type of local search result. Place Search organizes information around local places to help searchers more easily make comparisons. Previously when you did a local search, you would see the local results from Google Places at the top of the page next to a pushpin map. Now the map is in the right column above the AdWords ads and the results are included in or above the regular organic search results, marked with red pins – which helps your listing jump out from the rest.
Place Search results will appear automatically when Google predicts a searcher is looking for local information, i.e., “chinese restaurants new york city”. Google has also made it easy to start a local search – just click on the “Places” icon in the left panel of the search results page. If a local web search doesn’t yield you the results you want, click on places and you just might find what you were looking for.
One very important thing to note, Google does not seem to be consistent with how it is displaying these new results. We did our own test. Some searches yielded one “result” per business, which incorporated a regular result with a Google Places result with links to both the website and the Places listing. This combined result is included in the 10 results per page. The problem with this is you are not being displayed twice, as you may have been in the past. Other searches yielded the old format with a 1 or 2 or 7 pack listing separated from the regular results so that you could appear twice on a page. Not sure how Google is determining what to show and how.
In any event, if you haven’t created a Google Places listing you need to now more than ever! Write On Point is here to help if you need us.