Twitter users can now shoot, upload and share 30 second video clips. Known for capturing the here and now, this new feature is a game changer for Twitter. Users have been able to embed videos on Twitter for years using Cards technology. The only other option was uploading a video to YouTube and then sharing the link. Already popular on Facebook and Instagram, Twitter was lagging behind in the video department. Now it’s as simple as point, shoot, share.
This new feature is a great marketing tool for your business. Shoot videos of products. Share a short clip from a trade show. Tape a testimonial. Embrace the ability to show more videos to your social media community.
To access the video camera, just tap the camera icon and select video. You can record, reorder and even delete segments. You have control over the final cut. And with a 30 second time limit, you won’t have a video that might be too long of a commitment for your followers.
Go get videoing!