You’ve heard it before – your website needs quality content. Google wants to see that you have unique content that provides valuable information. If you haven’t made sure you were providing this type of content in the past, you better get to work.
Last month many webmasters noticed ranking changes. Was it another Panda? Another Penguin? Google said nothing. When specifically asked by Search Engine Land if it was a Panda update, or any other type of update, Google said no. But something had changed. Google later told Search Engine Land that there wasn’t a spam update per se, but rather they made a change to the core ranking algorithm relating to how it processes signals, which Search Engine Land is calling the Quality Update. That name pretty much sums it all up – you need to continue to work on and provide web content that is engaging, aimed at your visitors, and relevant.
Make sure your website content speaks to your products and services. Provide articles and blog posts that answer questions. Write with the visitor in mind, not the search engines.