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Maximize Visibility by Using Hashtags for LinkedIn Posts and Articles

A few carefully added hashtags can greatly enhance the exposure of your LinkedIn posts and articles. Here are some tips to help you increase visibility on this powerful networking site. Identify the Most Relevant Hashtags You want to make sure that your hashtags relate to your marketing efforts and the interests of your target audience. […]
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Google Mobile Ranking Change Coming April 21st

We advised of a new ranking change likely coming relating to how mobile friendly your site is.  It was later intimated that this change would take place April 21st.  Well, this change is no longer likely, and the date it will happen is no longer questionable.  Mark your calendars and be prepared. When directly asked […]
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  • We advised of a new ranking change likely coming relating to how mobile friendly your site is.  It was later intimated that this change would take place April 21st.  Well, this change is no longer likely, and the date it will happen is no longer questionable.  Mark your calendars and be prepared. When directly asked at last week's SMX West if this new ranking factor would go live on the 21st or if there is wiggle room, Google's Gary Illyes simply stated, 'I will say April 21st is a very important day.'  Google NEVER let's you know when a change is coming.  This change seems to be a huge one.  In reply to whether there is a cut off date for when sites need to be mobile ready, Illyes again simply stated, 'have them ready by the 21st and it will be good.'  He also let the cat out of the bag that Google is currently working on a completely separate mobile index! April 21st is just a little over a month away.  Is your site ready?  If you don't have a mobile site, a mobile responsive site, or a mobile plugin in place you better reach out to your web developer ASAP.   Chances are a good portion of your visitors come from mobile devices.  You don't want to lose that traffic." target="_blank">

Create Videos for your Business With Just an iPad

If you watched the Oscars on Sunday and actually sat through the commercials you would have seen the new ad Apple rolled out.  The one minute piece called “Make a film with iPad” showcases just how simple it is to make a video on iPad Air 2.  The video, voiced over by the legendary Martin […]
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Businesses Continue To Need A Facebook Presence

As most businesses have now recognized, the number of fans who see free company Facebook posts has dwindled.  But that doesn’t mean you should abandon Facebook marketing altogether.  Rather, you need to rethink your Facebook marketing strategy, which can include boosting posts as well as Facebook ads.  A recent study by Pew Research bolsters this […]
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  •   Instagram, Twitter, Pinterest, and LinkedIn all gained new users over the past year.  23% of adults surveyed said they used Twitter, which was up from 18% the previous year, and  Instagram users grew from 17% to 26%.  Although the number of Facebook users did not increase, more people regularly logged onto Facebook than its rivals.  According to the survey, 70% of Facebook users log in daily.  That number is much higher than Instagram at 49%, Twitter at 36%, Pinterest at 17%, and LinkedIn at 13%. Yes, this is just a bunch of numbers based on a survey, but is should be enough to make you think about developing the right social media marketing strategy for your business.  " target="_blank">

Facebook Fan Page Marketing Strategy Changes Are Coming

Small businesses need to gear up for the new Facebook changes coming next month.  The network will be increasing its efforts to filter out free promotional status update posts from user news feeds.  This effort has been going on for quite a while.  The reach of posts has been dwindling.  If you currently don’t pay […]
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  • Small businesses need to gear up for the new Facebook changes coming next month.  The network will be increasing its efforts to filter out free promotional status update posts from user news feeds.  This effort has been going on for quite a while.  The reach of posts has been dwindling.  If you currently don’t pay to promote your post, you are only reaching a very small fraction of your fans.  Facebook has now formally announced that businesses which promote free marketing pitches in their status updates will see a “significant decrease in distribution.”  The push toward paid advertising is on.  One can only imagine what the percentage of fans who see those posts will drop to with the new year changes.

    What does this mean for your business?  You need to rethink your Facebook fan page marketing strategy.

    Facebook still needs to be an integral part of your marketing efforts.  It is an important tool for acquiring and maintaining customers and building brand awareness.  You need to think of Facebook as another pay to play marketing channel. With Facebook, there are two pay options: Boosting. You can pay a nominal fee to boost your posts so that more people see them.  You can choose to boost it to people who already like your page and their friends, or, you can choose to have it shown to people who don’t yet know about or like your page.  If you choose the later, you can select the audience that you want to see your post.  You select the budget and how many days you want your post to run. Ads. Your other option is Facebook advertising.  Create a graphic ad and choose an audience.  You can target your audience by location, demographics, interests, behavior and connections.  You can also create your own audience by bringing in a custom list.  As for ad pricing, you can choose from a daily budget, a lifetime budget, cost per thousand impressions, or cost per click bid. New year, new changes.  Make sure your adjust your marketing budget accordingly so you don’t get lost in the minds of your Facebook fans, their friends, and new prospects." target="_blank">

Top ways written content can help your business

A good written content can give your business a new face to show your public of costumers. Probably, today most companies have already learn the importance of producing valuable written content to increase business, but there’s still a number of business owners who ignore the benefits coming a good marketing strategy which is based on […]
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Want to increase website visibility? Try optimizing communications.

It is such a simple concept you will wonder why you hadn’t thought of doing it before.  Optimizing Communications™ is merely making the most use out of ALL of your communication tools – websites, blogs, articles, newsletters, press releases – by crafting them so that they are found by your prospects searching the Internet. Why […]
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