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Maximize Visibility by Using Hashtags for LinkedIn Posts and Articles

A few carefully added hashtags can greatly enhance the exposure of your LinkedIn posts and articles. Here are some tips to help you increase visibility on this powerful networking site. Identify the Most Relevant Hashtags You want to make sure that your hashtags relate to your marketing efforts and the interests of your target audience. […]

Google Mobile Ranking Change Coming April 21st

We advised of a new ranking change likely coming relating to how mobile friendly your site is. It was later intimated that this change would take place April 21st. Well, this change is no longer likely, and the date it will happen is no longer questionable. Mark your calendars and be prepared. When directly asked […]

Create Videos for your Business With Just an iPad

If you watched the Oscars on Sunday and actually sat through the commercials you would have seen the new ad Apple rolled out. The one minute piece called “Make a film with iPad” showcases just how simple it is to make a video on iPad Air 2. The video, voiced over by the legendary Martin […]

Businesses Continue To Need A Facebook Presence

As most businesses have now recognized, the number of fans who see free company Facebook posts has dwindled. But that doesn’t mean you should abandon Facebook marketing altogether. Rather, you need to rethink your Facebook marketing strategy, which can include boosting posts as well as Facebook ads. A recent study by Pew Research bolsters this […]

Facebook Fan Page Marketing Strategy Changes Are Coming

Small businesses need to gear up for the new Facebook changes coming next month. The network will be increasing its efforts to filter out free promotional status update posts from user news feeds. This effort has been going on for quite a while. The reach of posts has been dwindling. If you currently don’t pay […]

Want to increase website visibility? Try optimizing communications.

It is such a simple concept you will wonder why you hadn’t thought of doing it before. Optimizing Communications™ is merely making the most use out of ALL of your communication tools – websites, blogs, articles, newsletters, press releases – by crafting them so that they are found by your prospects searching the Internet. Why […]

Want to increase website visibility? Part 2: Link building through traditional offline marketing and PR materials

In my last posting, Want to increase website visibility? Try optimizing communications, I explained that fresh content, which is strategically crafted so it can be found by the search engines and your target audience, can improve your web presence and rankings. So, hopefully you have started adding fresh content by optimizing your offline marketing and […]

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