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SEO – Search Engine Optimization

How the Expiring Apple-Google Deal Can Affect Your Website Traffic

The rumor is that Apple’s search deal with Google will be expiring soon.  Whether they will strike another deal, Apple will choose a new default search engine, or even power search themselves is anyone’s guess.  The result can potentially impact your web traffic.  If you solely focused on your Google rankings and an AdWords campaign, […]
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  • The rumor is that Apple's search deal with Google will be expiring soon.  Whether they will strike another deal, Apple will choose a new default search engine, or even power search themselves is anyone's guess.  The result can potentially impact your web traffic.  If you solely focused on your Google rankings and an AdWords campaign, you might want to re-think your strategy.  According to StatCounter.com, desktop and mobile Safari serve as the source for about 26% of internet traffic in the United States.  A shift from Google to another search engine could pose a real hit on your visitor numbers.  Bing already powers Siri searches on mobile devices as well as Spotlight Search on Apple desktops.  So if a deal with Google was not reached, Bing seems like the likely choice.  Yahoo would also like to make a grab - they just became the default browser for Firefox. Now is the time to take a look at your Bing and Yahoo visibility. How are you ranking?  Remember, don't rely on simple searches.  Personalized search will artificially rank a site higher for you if you visit it often.  Make sure you use a rank checking program.  A search engine optimization professional can assist you with this.  If your rankings are not where you need them to be, now is the time to make some tweaks.  " target="_blank">

Bad SEO Companies – How To Spot And Avoid Them

“We do SEO.  Our services consist of creating a title tag and an alt image tag for each page.”  That is just what an SEO company recently told a web developer partner of mine.  Really, that’s it?  I shudder to think how many unknowing people they have ripped off.  So much more goes into SEO: […]
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  • Bad SEO Companies Do Things The Wrong Way - Do Not Enter[/caption] 'We do SEO.  Our services consist of creating a title tag and an alt image tag for each page.'  That is just what an SEO company recently told a web developer partner of mine.  Really, that's it?  I shudder to think how many unknowing people they have ripped off.  So much more goes into SEO: description tags, heading tags, geo location tags, interlinking, keyword rich links, creation of backlinks, local SEO services.  The list goes on and on.  There is a wrong way and and right way to do SEO. Make sure you don't enter into something you will regret. I admit it.  I like to watch The Good Wife (must be the former attorney in me).  But both this season and last, they have bashed SEO.  It gets me frustrated. SEO is not bad and most SEO professionals are not the devil.  If you have a website, you need us to help you get found online.  That can be done ethically.  There does not have to be anything spammy about it.  But unfortunately, some so called SEO professionals (the bad SEO companies) are giving the rest of us an unjust rap - not only in the business community but also on television shows! SEO is a comprehensive process.  It is not just a title tag and a keyword reference on a page.  It is so much more.  It is not just knowing what the right keywords are and where to place them, but also where not to place them and how not to be spammy.  Effective SEO professionals live and breathe SEO. They keep abreast of the latest algorithm changes, search engine platforms and more. They are involved in networks that share what is and is not working, what stumbling blocks are popping up and how you can get around them.  In a sum, these professionals are professionals.  So then why are these horrible SEO companies getting the work? Simple – price point and lack of consumer knowledge.

    Bad SEO Companies Are Usually Cheap

    And there is a reason they are so cheap.  SEO It is a time consuming, strategizing, constantly evolving process.  You probably get spam email from these companies all of the time promising great rankings and tons of backlinks for a crazy, affordable fee.  As the saying goes, you get what you pay for.  One of my clients had another SEO company before coming to me.  They were cheap, they did the work. They even got the rankings. BUT those rankings tanked when their black hat SEO practices were caught.  That bad SEO company created irrelevant, spammy, horribly backlinks.  Google found them and the client went from the first page to the abyss.  I had warned them this would happen, they didn't listen and coasted along.  In the end, they retained me to remove the backlinks and the rankings shot back up.

    How to Avoid Bad SEO Companies? Be Knowledgeable.

    Get the SEO company to spell out exactly what their services will entail – line by line.  Make sure it includes, at a minimum: keyword research and analysis, copy and navigation strategy, title and meta tags, keyword rich links and interlinking.  Ask about their backlink process.  Find out if they do local SEO, including local business listings.  Ask for references.  Call the references. Do your research.  And if it seems too good of a deal, it is!" target="_blank">

Simple Thanks

As I contemplate Thanksgiving this year, as always, I have so much to be thankful for: Weathering Sandy and her path of destruction – my heart and thoughts go out to all those it has so tragically affected. The wonderful clients who have sought out and selected Write On Point to meet their marketing needs. […]
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  • As I contemplate Thanksgiving this year, as always, I have so much to be thankful for:

    1. Weathering Sandy and her path of destruction - my heart and thoughts go out to all those it has so tragically affected.
    2. The wonderful clients who have sought out and selected Write On Point to meet their marketing needs.
    3. Amazing and supportive family, friends and colleagues.
    4. The list goes on and on . . .
    What are you thankful for? Wishing you a very happy, fun-filled Thanksgiving Day!" target="_blank">

Bad SEO Practices Include Too Much SEO

Does your website have too much SEO?  If you don’t know, you better find out. The head of Google’s Webspam Team, Matt Cutts, recently announced that Google is updating its algorithm to target sites that have too much SEO.  Supposedly this is Google’s attempt to level the playing field among the people who have been […]
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Change in Google Algorithm is Coming. What does this mean for your SEO?

According to an article in the Wall Street Journal, Google is making over its search formula in an effort to maintain its market share, catch up with Apple’s Siri voice-activated mobile search and retain its lead in product search.  As we recently mentioned in our post What are the top 5 Search Engines? , Google […]
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What are the top 5 search engines?

Clients often ask on which search engines they need to monitor their rankings. So we figured we would share our thoughts on the subject, as well as those of other search professionals. comScore recently released the January 2012 U.S. Search Marketplace figures for the top five search engines in the country. Their findings are set […]
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  • There is an interesting forum thread going on at HighRankings.com about which are the best 3 to 5 search engines at this point in time.

    Of course Google is number one. But there were some other interesting answers, such as Yandex the Russian search engine and Baidu, a Chinese language search engine. Others also mentioned Ask, Blekko and DuckDuckGo.  We wrote about Blekko when it first came out, but it really hasn't seemed to take off. We tend to agree with the HighRankings.com forum administator, who simply said, 'There aren't 3-5. There is Google and Bing. (Yahoo uses Bing as well.)' In case you didn't know, there is now a single Bing/Yahoo search engine.

    So what are our top 5 search engines? Google, Bing, Google, Bing, Google!

    " target="_blank">

AdWords or SEO? Is Google killing off natural search in the name of money?

Google has always said it wants to provide the best search experience. Well, that statement may no longer be true. Apparently, it is placing more and more pay per click ads and Google’s own pages on the search results pages. Google is even running an AdWords ad that states: “Forget about SEO. To be visible […]
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Google SEO Updates as of 12/1/11

Last week Google published another round of search improvements. They advised that this was the first of a monthly series where they will be sharing information about their algorithm and feature enhancements. Their new monthly blog posts will be highlighting the approximate 500 search improvements Google makes each year. So you don’t have to add […]
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Importance of XML Sitemap

If you have a website, you should be using an XML Sitemap to help improve your Internet visibility. What is an XML Sitemap? It is a simple, effective way for you to give the search engines a list of all the URLs you want them to crawl and index. If the search engines don’t find […]
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What Is Blekko? The New, Different Search Engine

First Bing threw its hat in the ring. Now Blekko is joining. Are these “B” players or can they really compete with Google? As we know, Bing – a direct competitor of Google – is gaining users since its initial launch, but is still quite far behind the search engine giant. Blekko, on the other […]
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Write On Point Communications™ is based in Hudson Valley New York, just one hour outside of Manhattan. We are a professional marketing communications and search engine optimization (SEO) company that offers effective writing solutions specifically designed to differentiate your business from its competition – both online and off.

Call us at 845-258-6777 for a free consultation.

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