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SEO – Search Engine Optimization

How the Expiring Apple-Google Deal Can Affect Your Website Traffic

    The rumor is that Apple’s search deal with Google will be expiring soon.  Whether they will strike another deal, Apple will choose a new default search engine, or even power search themselves is anyone’s guess.  The result can potentially impact your web traffic.  If you solely focused on your Google rankings and an AdWords campaign, […]
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    Bad SEO Companies – How To Spot And Avoid Them

      “We do SEO.  Our services consist of creating a title tag and an alt image tag for each page.”  That is just what an SEO company recently told a web developer partner of mine.  Really, that’s it?  I shudder to think how many unknowing people they have ripped off.  So much more goes into SEO: […]
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      Simple Thanks

        As I contemplate Thanksgiving this year, as always, I have so much to be thankful for: Weathering Sandy and her path of destruction – my heart and thoughts go out to all those it has so tragically affected. The wonderful clients who have sought out and selected Write On Point to meet their marketing needs. […]
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        Bad SEO Practices Include Too Much SEO

          Does your website have too much SEO?  If you don’t know, you better find out. The head of Google’s Webspam Team, Matt Cutts, recently announced that Google is updating its algorithm to target sites that have too much SEO.  Supposedly this is Google’s attempt to level the playing field among the people who have been […]
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          Change in Google Algorithm is Coming. What does this mean for your SEO?

            According to an article in the Wall Street Journal, Google is making over its search formula in an effort to maintain its market share, catch up with Apple’s Siri voice-activated mobile search and retain its lead in product search.  As we recently mentioned in our post What are the top 5 Search Engines? , Google […]
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            What are the top 5 search engines?

              Clients often ask on which search engines they need to monitor their rankings. So we figured we would share our thoughts on the subject, as well as those of other search professionals. comScore recently released the January 2012 U.S. Search Marketplace figures for the top five search engines in the country. Their findings are set […]
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              Google SEO Updates as of 12/1/11

                Last week Google published another round of search improvements. They advised that this was the first of a monthly series where they will be sharing information about their algorithm and feature enhancements. Their new monthly blog posts will be highlighting the approximate 500 search improvements Google makes each year. So you don’t have to add […]
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                Importance of XML Sitemap

                  If you have a website, you should be using an XML Sitemap to help improve your Internet visibility. What is an XML Sitemap? It is a simple, effective way for you to give the search engines a list of all the URLs you want them to crawl and index. If the search engines don’t find […]
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                  What Is Blekko? The New, Different Search Engine

                    First Bing threw its hat in the ring. Now Blekko is joining. Are these “B” players or can they really compete with Google? As we know, Bing – a direct competitor of Google – is gaining users since its initial launch, but is still quite far behind the search engine giant. Blekko, on the other […]
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