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local search

Effective SEO solution for local businesses

Normally, local businesses that are also very small find it hard to follow all the market trends in their industry. Actually, small businesses don’t have a large financial budget and they have to continuously struggle when it comes to marketing, as most marketing solutions are tailored for large companies and therefore they are too expensive […]
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Yext Reviews

A while back, we told you about Yext Advertising, a new way for small businesses to be found online through local search.  At the time, Yext was offering highlighted listings on some of the top local directories – all managed from one single Yext dashboard – for $99.95 per month.  Well now, Yext has tweaked […]
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List of Free Online Directories

Make Sure Your Company is On Them If you are a small local business, it is important that prospective customers can find you when they do a local search, ex. “farm market vernon nj or bookkeeping chester ny.” Adding your business to free online directories is a great way to enhance your web visibility.  Take […]
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  • Our Top 10 – OK 13 – List of Free Online Directories

    You don't need to upgrade your listings in online directories to gain a benefit.  All of the directory listing results in the graphic with the exception of one are FREE basic listings.  Some directories play a greater role in visibility than others.  Here is our top 13 list of free online directories – not in any specific order – that you should submit your business to:
    • Google Places
    • Yahoo Local
    • Bing Local
    • Insiderpages.com
    • Citysearch.com
    • Local.com
    • Localeze.com
    • Superpages.com
    • Yelp.com
    • Merchantcircle.com
    • Yellopages.com
    • Yellowbook.com
    • DMOZ.org
    We recommend that you also submit your business to any local, regional and industry related directories.  Some of these may require a fee, such as warwickinfo.net in our graphic, but their visibility may make the expense worthwhile." target="_blank">

Google Places PO Box Update

As we covered in our previous post Can I Use a PO Box As My Google Places Address?, Google does not approve of using a PO Box as an address in you’re your Google Places listing. Google reaffirmed this position in an update to the Google Places Quality Guideline stating: Do not create a listing […]
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  • As we covered in our previous post Can I Use a PO Box As My Google Places Address?, Google does not approve of using a PO Box as an address in you’re your Google Places listing. Google reaffirmed this position in an update to the Google Places Quality Guideline stating:
    Do not create a listing or place your pin marker at a location where the business does not physically exist. P.O. Boxes are not considered accurate physical locations. If you operate from a location but receive mail at a mail box there, please list your physical address in Address Line 1, and put your mail box or suite number in Address Line 2.
    Thankfully, this revision makes it easier for businesses who receive mail via PO Boxes rather than at their physical location. So while a PO Box cannot be your sole Google Places address, it can now be included in your address – hopefully without any issues." target="_blank">

Claiming Google Places Listing

Although businesses have been able to claim their Google Places Listings since 2005, the number of businesses claiming them since April of 2010 is tremendous. Over 1 1/2 years ago, only 4 million listings had been claimed. Last March the number jumped to 6 million, and now just nine months later the number has jumped […]
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  • If you haven't claimed your Google Places listing, what are your waiting for. It is FREE web visibility.

    " target="_blank">

Local SEO For Small Business

You have heard it all before. If you want to be found online by prospects, you need to optimize your website with search terms related to your products and services AND your local target market. Maybe you have put off doing so because you weren’t sure how much you bought into the whole idea of […]
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  • In this tumultuous climate, people trust local small business for a reason. Why? Because you are not some large inaccessible corporation. You are their neighbor, their son's little league coach, and a face. But you need to get that face seen if you want to be recognized. So join your local chamber of commerce, volunteer for local organizations, join local networking groups. AND make sure your business can be found online.

    That's Where Local SEO For Small Business Comes In

    You don't have to tell people to shop local, this study already shows that people WANT to shop local. So make sure they can easily find your website when they are searching for your products and services. Don't just rely on what you think your ranking is – remember personalized search can inflate your search engine rankings. Get a website visibility analysis and see how you are fairing. Learn how you can improve your site's Internet presence and then do it! Here are some tips: 1. Make sure you are targeting terms that people are actually searching for 2. Don't forget to include your market, such as dry cleaners warwick ny 3. Then make sure those terms are placed in the website's coding and on the page itself 4. Create local business listings on Google Places, Yahoo Local and Bing Local and optimize them with the appropriate search terms as well 5. Submit your website to the top directories – Yelp, SuperPages, InsiderPages, and more 6. Submit your website to any local directories 7. Submit your website to industry specific directories 8. Create a Facebook page, optimize it, and post often Local SEO for small business is important and it doesn't have to be break the bank expensive. The local business listings are free. The directory listings are free. Facebook is free. If you're tech savvy, you can attempt creating your listings and optimizing your website yourself. If you're not, you should find an SEO consultant who can help. Depending upon the size of your website, SEO services can be minimal with great ROI. Local residents want to support your small business, so make sure they can find it." target="_blank">

What Happened To Google Tags?

Those bright yellow Google Tags that highlighted your business will soon be history. According to an email from Google, the company will be retiring the tags on April 29th. If you currently run a Google Tags campaign and you didn’t get the email – hopefully you will – let this posting serve as your notice. […]
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  • What Happened to Google Tags?[/caption] It appears that Google is trying to push its new Google Boost – a very simplified version of AdWords that you supposedly 'don’t' have to manage, in place of Tags, which will make them money (as Google Tags was a nominal fee), but cost you more. Google mentioned Boost – and even offered a $100 Boost credit for Tags users for the month of May – in its email and in our Places dashboard. When Google first started Tags, it offered its users a free month credit, i.e., $25. So it seems Google wants you to spend at least $100 per month on Boost. Google Tags worked well for our clients, both in terms of visibility and cost of conversion. It's a shame that it will no longer be available.

    So if you notice that your Google Tag is no longer showing, or if you finally decided to try Google Tags and logged into your Places account and see no option for it, you will no longer have to wonder what happened to Google Tags.

    " target="_blank">

Google Hotpot Reviews Now Rolled Into Google Places

Hotpot is a recommendation engine that displays reviews and ratings of local businesses and establishments. Until last week, Google Hotpot reviews were integrated with Google Places in the iPhone and Android Google Places apps when users were searching Google Maps or Google.com. You set a geographical location and local reviews were displayed. Now Google has […]
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Can I Use a PO Box as My Google Places Address?

Clients with home businesses often ask if they can use a PO Box as their address in the Google Places listing. The short answer – not a good idea. Google has seemed to waffle back and forth in this area. When Google Maps was first created, businesses without a brick and mortar address could not […]
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Google Places iPhone App – One More Reason to Have an Optimized Google Places Listing for Your Business

Yesterday, Google announced that a Google Places App is now available for the iPhone. This App lets you quickly search for places nearby, just like local search on google.com – but while you’re on the move. Google gives you some popular search categories to choose from and allows you to customize the list by adding […]
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  • Google Places App2 Google is making local search easier while people are mobile – looking for a nearby restaurant to stop and eat, the closest gas station, a good cup of coffee. Want them to find you in their search? Make sure you have a complete and optimized Google Places listing for your business. The iPhone already has a huge market with ATT. Imagine how much larger that market will get when Verizon starts selling the iPhone next month!" target="_blank">
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Write On Point Communications™ is based in Hudson Valley New York, just one hour outside of Manhattan. We are a professional marketing communications and search engine optimization (SEO) company that offers effective writing solutions specifically designed to differentiate your business from its competition – both online and off.

Call us at 845-258-6777 for a free consultation.

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