As most businesses have now recognized, the number of fans who see free company Facebook posts has dwindled. But that doesn’t mean you should abandon Facebook marketing altogether. Rather, you need to rethink your Facebook marketing strategy, which can include boosting posts as well as Facebook ads. A recent study by Pew Research bolsters this thought. It revealed that while rival social networks are catching up to Facebook in the number of U.S. users, Facebook still has the most engaged users, which is what a marketer needs to consider.
Instagram, Twitter, Pinterest, and LinkedIn all gained new users over the past year. 23% of adults surveyed said they used Twitter, which was up from 18% the previous year, and Instagram users grew from 17% to 26%. Although the number of Facebook users did not increase, more people regularly logged onto Facebook than its rivals. According to the survey, 70% of Facebook users log in daily. That number is much higher than Instagram at 49%, Twitter at 36%, Pinterest at 17%, and LinkedIn at 13%.
Yes, this is just a bunch of numbers based on a survey, but is should be enough to make you think about developing the right social media marketing strategy for your business.