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Bad SEO Practices Include Too Much SEO

Does your website have too much SEO?  If you don’t know, you better find out. The head of Google’s Webspam Team, Matt Cutts, recently announced that Google is updating its algorithm to target sites that have too much SEO.  Supposedly this is Google’s attempt to level the playing field among the people who have been […]
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Not Provided in Google Analytics Will Likely Increase

Have you been noticing “Not Provided” when reviewing keywords in your Google Analytics?  This is a change Google started about five months ago.  “Not Provided” represents any keywords used by searchers who found your website in response to a search query while logged into their Google account.  This is referred to as Google SSL Search.  […]
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Change in Google Algorithm is Coming. What does this mean for your SEO?

According to an article in the Wall Street Journal, Google is making over its search formula in an effort to maintain its market share, catch up with Apple’s Siri voice-activated mobile search and retain its lead in product search.  As we recently mentioned in our post What are the top 5 Search Engines? , Google […]
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Doing a Business Blog?

If you are not doing a business blog, you could be missing out. And a new survey suggests you should.  According to The 2012 State of Inbound Marketing by HubSpot, Businesses are increasingly aware their blog is highly valuable. 81% of businesses rated their company blogs as “useful,” “important” or “critical.” An impressive 25% rated […]
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Yext Reviews

A while back, we told you about Yext Advertising, a new way for small businesses to be found online through local search.  At the time, Yext was offering highlighted listings on some of the top local directories – all managed from one single Yext dashboard – for $99.95 per month.  Well now, Yext has tweaked […]
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What are the top 5 search engines?

Clients often ask on which search engines they need to monitor their rankings. So we figured we would share our thoughts on the subject, as well as those of other search professionals. comScore recently released the January 2012 U.S. Search Marketplace figures for the top five search engines in the country. Their findings are set […]
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  • There is an interesting forum thread going on at HighRankings.com about which are the best 3 to 5 search engines at this point in time.

    Of course Google is number one. But there were some other interesting answers, such as Yandex the Russian search engine and Baidu, a Chinese language search engine. Others also mentioned Ask, Blekko and DuckDuckGo.  We wrote about Blekko when it first came out, but it really hasn't seemed to take off. We tend to agree with the HighRankings.com forum administator, who simply said, 'There aren't 3-5. There is Google and Bing. (Yahoo uses Bing as well.)' In case you didn't know, there is now a single Bing/Yahoo search engine.

    So what are our top 5 search engines? Google, Bing, Google, Bing, Google!

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List of Free Online Directories

Make Sure Your Company is On Them If you are a small local business, it is important that prospective customers can find you when they do a local search, ex. “farm market vernon nj or bookkeeping chester ny.” Adding your business to free online directories is a great way to enhance your web visibility.  Take […]
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  • Our Top 10 – OK 13 – List of Free Online Directories

    You don't need to upgrade your listings in online directories to gain a benefit.  All of the directory listing results in the graphic with the exception of one are FREE basic listings.  Some directories play a greater role in visibility than others.  Here is our top 13 list of free online directories – not in any specific order – that you should submit your business to:
    • Google Places
    • Yahoo Local
    • Bing Local
    • Insiderpages.com
    • Citysearch.com
    • Local.com
    • Localeze.com
    • Superpages.com
    • Yelp.com
    • Merchantcircle.com
    • Yellopages.com
    • Yellowbook.com
    • DMOZ.org
    We recommend that you also submit your business to any local, regional and industry related directories.  Some of these may require a fee, such as warwickinfo.net in our graphic, but their visibility may make the expense worthwhile." target="_blank">

Google Places PO Box Update

As we covered in our previous post Can I Use a PO Box As My Google Places Address?, Google does not approve of using a PO Box as an address in you’re your Google Places listing. Google reaffirmed this position in an update to the Google Places Quality Guideline stating: Do not create a listing […]
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  • As we covered in our previous post Can I Use a PO Box As My Google Places Address?, Google does not approve of using a PO Box as an address in you’re your Google Places listing. Google reaffirmed this position in an update to the Google Places Quality Guideline stating:
    Do not create a listing or place your pin marker at a location where the business does not physically exist. P.O. Boxes are not considered accurate physical locations. If you operate from a location but receive mail at a mail box there, please list your physical address in Address Line 1, and put your mail box or suite number in Address Line 2.
    Thankfully, this revision makes it easier for businesses who receive mail via PO Boxes rather than at their physical location. So while a PO Box cannot be your sole Google Places address, it can now be included in your address – hopefully without any issues." target="_blank">

Claiming Google Places Listing

Although businesses have been able to claim their Google Places Listings since 2005, the number of businesses claiming them since April of 2010 is tremendous. Over 1 1/2 years ago, only 4 million listings had been claimed. Last March the number jumped to 6 million, and now just nine months later the number has jumped […]
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  • If you haven't claimed your Google Places listing, what are your waiting for. It is FREE web visibility.

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AdWords or SEO? Is Google killing off natural search in the name of money?

Google has always said it wants to provide the best search experience. Well, that statement may no longer be true. Apparently, it is placing more and more pay per click ads and Google’s own pages on the search results pages. Google is even running an AdWords ad that states: “Forget about SEO. To be visible […]
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Write On Point Communications™ is based in Hudson Valley New York, just one hour outside of Manhattan. We are a professional marketing communications and search engine optimization (SEO) company that offers effective writing solutions specifically designed to differentiate your business from its competition – both online and off.

Call us at 845-258-6777 for a free consultation.

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