Looks Like Google Is Rolling Out A New Algorithm

Google has been sending A LOT of notifications to webmasters with sites that apparently are not mobile friendly. Have you or your web developer received an email like this? If you are not sure, you better check. The subject line says, “Fix mobile usability issues found on” and then the domain name. The notification goes […]

Businesses Continue To Need A Facebook Presence

As most businesses have now recognized, the number of fans who see free company Facebook posts has dwindled. But that doesn’t mean you should abandon Facebook marketing altogether. Rather, you need to rethink your Facebook marketing strategy, which can include boosting posts as well as Facebook ads. A recent study by Pew Research bolsters this […]

Facebook Fan Page Marketing Strategy Changes Are Coming

Small businesses need to gear up for the new Facebook changes coming next month. The network will be increasing its efforts to filter out free promotional status update posts from user news feeds. This effort has been going on for quite a while. The reach of posts has been dwindling. If you currently don’t pay […]

Effective SEO solution for local businesses

Normally, local businesses that are also very small find it hard to follow all the market trends in their industry. Actually, small businesses don’t have a large financial budget and they have to continuously struggle when it comes to marketing, as most marketing solutions are tailored for large companies and therefore they are too expensive […]

Bad SEO Companies – How To Spot And Avoid Them

“We do SEO. Our services consist of creating a title tag and an alt image tag for each page.” That is just what an SEO company recently told a web developer partner of mine. Really, that’s it? I shudder to think how many unknowing people they have ripped off. So much more goes into SEO: […]

Removing Bad Backlinks – New Year Resolution #1

One of the most important website ranking factors is the number of backlinks you have. A backlink is simply a link on another website to your website. In the past it seemed that he who had the most backlinks had the best rankings. So, many questionable search engine optimization tactics included getting the most links […]

Simple Thanks

As I contemplate Thanksgiving this year, as always, I have so much to be thankful for: Weathering Sandy and her path of destruction – my heart and thoughts go out to all those it has so tragically affected. The wonderful clients who have sought out and selected Write On Point to meet their marketing needs. […]

Average AdWords Click Through Rate

Managing an AdWords campaign not only involves researching relevant keywords, writing ads and adjusting bids; it also includes monitoring click through rates to determine the effectiveness of those ads, keywords and campaigns. When we provide our detailed monthly reports to our clients, those click through rates are one of the top items we highlight. So […]

How Does My Website Look on an iPhone, Droid or Other Smart Phone?

If you don’t know how your website looks on an iPhone or any other smart phone, you REALLY need to find out. Research shows that there are now 1 billion smart phones. Imagine the number of potential mobile searches. Well, you don’t have to imagine. Approximately 4 million web searches are performed every day, and […]

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