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Google My Business Expands Post Character Limit

    A Google My Business listing helps improve your online visibility. It highlights your company’s name, contact information, hours, and reviews. The platform also allows you to connect with prospective customers and clients through photos and videos. Another way Google My Business allows you to connect is through “posts.” When someone searches for a business, current […]
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    Maximize Visibility by Using Hashtags for LinkedIn Posts and Articles

      A few carefully added hashtags can greatly enhance the exposure of your LinkedIn posts and articles. Here are some tips to help you increase visibility on this powerful networking site. Identify the Most Relevant Hashtags You want to make sure that your hashtags relate to your marketing efforts and the interests of your target audience. […]
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      More Proof of the Importance of Quality Content

          You’ve heard it before – your website needs quality content. Google wants to see that you have unique content that provides valuable information. If you haven’t made sure you were providing this type of content in the past, you better get to work. Last month many webmasters noticed ranking changes. Was it another Panda? […]
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        Using Periscope for Your Business

          Twitter’s Periscope is another outreach tool for your business.  This live streaming phone app let’s you share video in real time with just the touch of a button.  It could increase your reach at live events.  Video from your trade show booth.  Broadcast your keynote speech.  Do a quick demo.  With the built in social […]
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          Google Mobile Ranking Change Coming April 21st

            We advised of a new ranking change likely coming relating to how mobile friendly your site is.  It was later intimated that this change would take place April 21st.  Well, this change is no longer likely, and the date it will happen is no longer questionable.  Mark your calendars and be prepared. When directly asked […]
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            Create Videos for your Business With Just an iPad

              If you watched the Oscars on Sunday and actually sat through the commercials you would have seen the new ad Apple rolled out.  The one minute piece called “Make a film with iPad” showcases just how simple it is to make a video on iPad Air 2.  The video, voiced over by the legendary Martin […]
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              How the Expiring Apple-Google Deal Can Affect Your Website Traffic

                The rumor is that Apple’s search deal with Google will be expiring soon.  Whether they will strike another deal, Apple will choose a new default search engine, or even power search themselves is anyone’s guess.  The result can potentially impact your web traffic.  If you solely focused on your Google rankings and an AdWords campaign, […]
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                Now You Can Add Videos To Your Tweets

                  Twitter users can now shoot, upload and share 30 second video clips.  Known for capturing the here and now, this new feature is a game changer for Twitter.  Users have been able to embed videos on Twitter for years using Cards technology.  The only other option was uploading a video to YouTube and then sharing […]
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                  Looks Like Google Is Rolling Out A New Algorithm

                    Google has been sending A LOT of notifications to webmasters with sites that apparently are not mobile friendly.  Have you or your web developer received an email like this?  If you are not sure, you better check.  The subject line says, “Fix mobile usability issues found on” and then the domain name.  The notification goes […]
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