Site Kit – New WordPress Plugin from Google

Google has introduced a new WordPress plugin that integrates with four Google products: Analytics, Search Console, PageSpeed Insights and AdSense. With the free Site Kit plugin, users can access unified insights and recommendations by Google directly from the WordPress admin panel. There are no insights in Site Kit that you cannot already access in the […]

Google My Business Expands Post Character Limit

A Google My Business listing helps improve your online visibility. It highlights your company’s name, contact information, hours, and reviews. The platform also allows you to connect with prospective customers and clients through photos and videos. Another way Google My Business allows you to connect is through “posts.” When someone searches for a business, current […]

Maximize Visibility by Using Hashtags for LinkedIn Posts and Articles

A few carefully added hashtags can greatly enhance the exposure of your LinkedIn posts and articles. Here are some tips to help you increase visibility on this powerful networking site. Identify the Most Relevant Hashtags You want to make sure that your hashtags relate to your marketing efforts and the interests of your target audience. […]

Don’t Be Flagged “Not Secure” – Change Your Website from HTTP to HTTPS

Google has officially started tagging non-HTTPS website pages “not secure”. The notation shows up in the URL bar of its Chrome browser immediately before the website name – see the image below. Google gave webmasters a long lead time for making the conversion to the more secure HTTPS. It is important to upgrade to HTTPS […]

More Proof of the Importance of Quality Content

You’ve heard it before – your website needs quality content. Google wants to see that you have unique content that provides valuable information. If you haven’t made sure you were providing this type of content in the past, you better get to work. Last month many webmasters noticed ranking changes. Was it another Panda? […]

Google Mobile Ranking Change Coming April 21st

We advised of a new ranking change likely coming relating to how mobile friendly your site is. It was later intimated that this change would take place April 21st. Well, this change is no longer likely, and the date it will happen is no longer questionable. Mark your calendars and be prepared. When directly asked […]

Create Videos for your Business With Just an iPad

If you watched the Oscars on Sunday and actually sat through the commercials you would have seen the new ad Apple rolled out. The one minute piece called “Make a film with iPad” showcases just how simple it is to make a video on iPad Air 2. The video, voiced over by the legendary Martin […]

How the Expiring Apple-Google Deal Can Affect Your Website Traffic

The rumor is that Apple’s search deal with Google will be expiring soon. Whether they will strike another deal, Apple will choose a new default search engine, or even power search themselves is anyone’s guess. The result can potentially impact your web traffic. If you solely focused on your Google rankings and an AdWords campaign, […]

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