Why do I need a mobile website? One important reason (among others) is because in the last year Google has seen a 400% increase in the number of mobile searches.
- On February 14, 2011
- hyperlocal search, local search, Mobile Search
Last week Google held its ThinkMobile event. The statistical insights it provided highlighted how big and powerful mobile search is and how much bigger it will become. As mentioned above, Google reported a 400% increase in the number of mobile searches in the last year. In fact, they say currently about 20% of its searches are mobile searches.
As Google showed, the stats are even more powerful for local businesses.
And the demand for smart phones is ever increasing. In took only 17 hours for Verizon iPhone pre-orders to sell out. Analysts estimate that Apple will sell 9 million to 12 million iPhones on Verizon’s network alone this year. Add to that, Nielson’s estimate that by the end of 2011, 1 in 2 Americans will have a smart phone