- On January 5, 2011
- hyperlocal search, local search, Yext Advertising, Yext Tags
Similar to Google tags, the brand new Yext Advertising allows you to highlight your business listings with a – yellow tag. But unlike Google Tags – which are simply seen on Google – when you advertise with Yext, your highlighted listing can appear on multiple search engines including Yahoo, Yelp, MapQuest, Superpages, Citysearch, Yellowbook, WhitePages and many more.
You can create custom messages such as coupons, specials, new products or services, and more. And you control/update your tag on all of Yext’s partner search engines from one dashboard – quite a time saver.
The power of Yext advertising
According to Yext’s website, “recent studies performed on Google search results showed that businesses highlighted with a Google Tag received more than twice the attraction from prospective customers. Through special partnerships, Yext now offers you a new way to advertise your business listings on leading local search sites.”
The cost is $99.95 per month. Although this is four times the cost of Google Tags, your listing is showing on more places. You can try it out free for 7 days.
While we don’t think Yext Tags are going to replace Google Local Search, they are another affordable way to expand your web presence.