- On August 2, 2010
- Google Maps, Google Places, Google Tags, local search, seo
Google Tags are a new way to help you enhance your web visibility. This post will explain exactly what Google Tags are and how they work.
What are Google Tags?
Google Tags are a new paid advertising feature for Google Places accounts. They are a way to enhance your local business listing on Google.com and Google Maps. A Google Tag is literally a yellow tag that highlights specific information about your business, such as a video, a coupon, or a weekly special and most importantly makes your business stand out! An example of what a Google Tag looks like is below:
How do Google Tags work
For a flat monthly fee of $25 you can select a type of Google Tag you would like to use to highlight your business. You can choose from:
· Custom Messages
The type of tag you can select depends upon the information you already have included in your business listing. For example, if you want to highlight a photo, then you need to have uploaded photos to your listing. You can only select one tag at a time. However, you can change or remove a tag whenever you like which is great if you want to announce special discounts or limited time offers. You can even keep track of how well your Google Tags are working in your Google Places dashboard.
As more and more people are searching on the go, you may be happy to know that Google Tags will appear on mobile web searches.
Since this is a NEW advertising medium, Google Tags are a great way to get a jump on the competition. Keep in mind though, that Google Tags will only enhance your visibility if your listing is actually visible. If your business listing is not showing for keyword phrases that relate to your products or services, you may want to consult with an SEO company that can make that happen.