Our optimized press releases are effective public relations and Internet marketing tools
Traditionally, press releases were sent to the media in hopes of generating a story about a business and its products or services. Now, thanks to the Web, they are an invaluable way to reach journalists looking for story ideas and direct prospects at the exact moment they are looking for your products or services – if you “optimize.”
Optimized press release services that strategically enhance online visibility, brand awareness, and corporate identity- all of which impact your bottom line.
We work with you to draw out the key informational points about your company and its products/services and what is newsworthy about them. As an SEO company, we then conduct a full keyword popularity analysis to see what search terms your prospects and the media are using. Drawing on that information we craft clear, concise, and enticing optimized press releases which incorporate those search terms and get you the attention you are seeking and deserve.
As part of our optimized press release services, we send your online press releases to a news release wire, which distributes it to such news services as Google and Yahoo!, as well as many trade and industry websites that index your release. The result: when the media or your prospects type in their keywords they are directed to your optimized press releases. In addition, people who requested alerts about your specific industry from RSS news feeds will be notified about your release. With one online press release you can literally reach millions of people!
To maximize the effects of follow-up promotion, we also create engaging and informative media kits that can be included in your website’s media room or forwarded to the media through the mail or online. These media kits consist of company backgrounders, professional biographies, fact sheets, FAQ’s and client/customer testimonials. Write On Point makes sure the media and your prospects have all the information they need about your business.
By optimizing your press releases you receive a great return on your investment
Because online press releases can garner media interest and directly reach potential clients they offer an invaluable return on your investment. Their ability to also be used for traditional off-line distribution simply add to their value.
Learn how Write On Point™’s optimized press release services will help generate media interest and increase your online visibility, or call us at 845-258-6777 for a free consultation.